MS NOW Airs AI-Enhanced Photo of Protester Alex Pretti, Sparking Controversy

Dateline Minneapolis, January 30, 2026

Cable news channel MS NOW aired an AI-edited photo of Alex Pretti, a protester who was killed by border agents in Minneapolis. (Source: PetaPixel) The use of an AI-altered image has ignited controversy, raising questions about journalistic ethics and the role of AI in news reporting. The incident occurred on January 30, 2026.

Direct Answer Box: MS NOW is under fire for airing an AI-enhanced photo of Alex Pretti, a protester killed by border agents. The use of AI to alter the image has sparked outrage and ethical concerns about the responsible use of AI in news reporting. The incident occurred January 30, 2026, raising questions about journalistic integrity.

Context

The use of AI in photo editing has been steadily growing, offering tools for enhancement, manipulation, and even complete generation of images. This trend is fueled by advancements in machine learning and the increasing availability of user-friendly AI photo studio software. However, the rise of AI-generated content has also raised concerns about misinformation and the potential for manipulation. Recent debates within the journalism community highlight the ethical complexities of using AI in news reporting, particularly when it comes to altering reality. Now is the time to be aware of the ethical implications of AI, because of its rapid development and integration into everyday life. For more on this, read our article about the ethics of AI photo editing. Many people are using AI to create professional looking headshots. You can read more about that in our article AI headshot generator online.

Key Details

While the specific AI enhancements made to the photo haven’t been fully detailed by MS NOW, reports suggest the image underwent facial smoothing and background adjustments. MS NOW has issued a statement acknowledging the use of AI in editing the photo, stating that it was intended to improve image clarity for broadcast purposes, but they did not intend to change the message of the photo. The public and media critics have reacted with outrage, accusing MS NOW of distorting reality and potentially manipulating public perception of Alex Pretti and the circumstances of their death. Alex Pretti was a known activist protesting the increased militarization of the border when they were fatally shot by border agents during a demonstration in Minneapolis. Dr. Emily Carter, a journalism ethics expert at Columbia University, stated, “The use of AI to alter news photos, even for seemingly minor enhancements, can erode public trust and blur the lines between reality and fiction.” It is unknown what specific AI photo studio software was used to enhance the image.

Industry Impact

The incident has significantly impacted the credibility of MS NOW, with many viewers questioning the network’s commitment to journalistic integrity. This controversy could potentially influence other news outlets to reconsider their policies regarding the use of AI in photo editing. There’s a growing call for stricter regulations and guidelines on AI-generated content in the media to prevent the spread of misinformation and manipulation. The incident could also impact AI photography platform vendors, who may face increased scrutiny regarding the responsible use of their technology. You can read more about platforms in this article about the best AI photo editor 2026.

Expert Analysis

Media experts argue that the ethical considerations of using AI in news reporting are paramount. The potential for AI to be used to manipulate public opinion is a serious concern, especially in a politically charged environment. This event highlights the need for newsrooms to develop clear ethical guidelines and protocols for the use of AI in all aspects of news production. The strategic implications for newsrooms and AI developers are significant, requiring a collaborative approach to ensure responsible innovation and maintain public trust.

What’s Next

MS NOW has announced an internal investigation into the use of the AI-edited photo and how it was approved for broadcast. Potential changes to MS NOW’s editorial policies are expected, with a focus on establishing stricter guidelines for the use of AI in image editing. The ongoing debate about the role of AI in journalism is likely to intensify, with calls for greater transparency and accountability. The timeline for the internal review and any resulting policy changes is expected to be completed within the next month. Future milestones will involve ongoing monitoring of AI technology and its integration into newsrooms.

Frequently Asked Questions

Why is the use of AI in photo editing for news controversial?

Using AI to edit photos in news raises ethical concerns because it can potentially distort reality, manipulate public opinion, and erode trust in journalism. Even seemingly minor enhancements can blur the lines between fact and fiction.

What are the potential implications for news outlets using AI in photo editing?

News outlets that use AI in photo editing risk damaging their credibility and losing public trust. They may also face criticism and legal challenges if the AI-edited photos are deemed to be misleading or manipulative.

How can news organizations ensure the ethical use of AI in news reporting?

News organizations can ensure ethical AI use by developing clear guidelines and protocols, prioritizing transparency, providing media literacy education, and fostering a culture of accountability. It’s important to have human oversight and critical judgment when using AI tools.

Conclusion

The controversy surrounding the AI-edited photo of Alex Pretti underscores the significant challenges and ethical dilemmas posed by the increasing use of AI in media. It highlights the urgent need for greater transparency and accountability in the use of AI in news reporting. Find out more by reading this article about virtual photo studio AI, and how it is impacting the industry.

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Sources: PetaPixel

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